Welcome to

Tru.Kefi

Joy in Culture

Our products are creatively illustrated by our young talented artists across Indonesia, printed and manufactured locally. Each design is unique and authentic with only limited quantity available. With each design purchased, you have contributed to help create awareness for Indonesia local artists, products, and arts. We dedicate our profits to contribute in the continuation of Indonesia’s arts and culture.

Vision: To give the world a cultural curiosity based on stories that are full of hope and optimism.

Mission:

  1. Preserving Indonesian culture through wearable arts
  2. Creating a place for young Indonesian artists to be creative
  3. Contributing to help the development of Indonesian arts through social entrepreneurship

Event Beauty of the year

Ramaikan tanggal 9 Desember 2023 untuk Doki Doki di Anime Symphony, Gedung Teater Jakarta!

Temukan beragam produk Twilly, oversized t-shirt, keychain, dan lainnya dengan desain anime seperti One Piece, Ghibli, dan Disney.

Harga spesial untuk koleksi seru ini! 🌟👕🔑

Siap-siap buat serbu booth S-312B di ICE BSD tanggal 24-26 November 2023 karena trukefi bakal bikin harimu makin stylish di @hisherday ! 🎉

Jangan sampai melewatkan koleksi Twilly, Scarf, Hijab, dan Tas dengan desain lokal, langsung dari kreativitas anak muda Indonesia! 🇮🇩✨

Jangan sampe kelewatan, yuk melipir ke Booth Trukefi! 🛍️💃

Datang dan temukan pesona magis Disney di Booth Trukefi di Ciputra Artpreneur pada 4-5 November 2023!

Jelajahi koleksi merchandise istimewa kami, mulai dari totebag, keychain, t-shirt, hingga twilly, semua dalam tema Disney yang tak terlupakan. Jangan lewatkan kesempatan ini! 🏰🐭

🗓️4-5 November 2023

“TRUKEFI CHARACTER ILLUSTRATION COMPETITION”
Tru Kefi sedang mengadakan lomba design untuk desain ilustrasi karakter. Tujuan Tru Kefi mengadakan lomba ini yaitu untuk membantu memperkenalkan Indonesian Artist dengan menjadikan desain dari pemenang sebagai karakter dari identitas Tru Kefi sendiri. Lomba dilaksanakan pada tanggal:

🗓️22 Juli – 22 Agustus 2023
💸Dengan total hadiah RP. 1.200.000 (Free Registrasi)
📃 E-Certificate untuk semua peserta

KOMPETISI:

🟢Membuat karakter yang menggambarkan identitas Tru Kefi untuk syarat dan ketentuan bisa di lihat slide ke-2.

Yuk jadi salah satu Kefi’s Artists!

Bungong Jeumpa

Bungong Jeumpa is inspired from an Aceh regional song that depicts the beauty of Cempaka Flower, a typical flower of Aceh region. The story behind the combination of these elements describes a serene night atmosphere where the beauty of Bungong Jeumpa looks dazzling under the moonlight. The flower crown is depicted in a graceful shape showing the flowers swaying in the night breeze. The aroma of the flower is depicted by a spread of yellow light. The Aceh house is added due to the depiction that Bungong Jeumpa is found in many Aceh region houses. Dominance of purple creates a charming and unique impression.

Harmoni Pangandaran 

A set of designs inspired by the uniqueness and icons in West Java, such as the beach and the beautiful Pangan Daran sea with its waves, the Peacock Dance with beautiful costumes and full of bright colors, the angklung as a typical West Javanese instrument that produces sound -authentic melodious sound, as well as the typical flora of West Java, namely the exotic gandaria plant. The design is also combined with a typical Cirebon-West Java decoration, namely the Mega Overcast motif. The color chosen is light green with a soothing and soft tone

Kasepuhan

Kasepuhan means the residence of the elders. Inspired to show respect for the ancestors, this design depicts the beauty of west Java, by combining the motifs of Ciamisan batik, or famously known as Mega Mendung batik, with Renggong horse and the Kasepuhan Palace of Cirebon. The harmony of these elements are presented in blue, giving audiences to feel the serenity of this beauty.

Bumi Pasundan

(Light Brown)

Bumi Pasundan is a term designated for geocultural area of java island, Indonesia. The word Pasundan is to describe the way Sundanese people live. This design is inspired to elevate cultural diversity by adapting the shapes and philosophies of Wayang Gunungan, Angklung, Cleaver, Batujaya Temple. The beauty of geographical of Pasundan, and famously batik motifs.

Bumi Pasundan

(Deep Brown)

Bumi Pasundan is a term designated for geocultural area of java island, Indonesia. The word Pasundan is to describe the way Sundanese people live. This design is inspired to elevate cultural diversity by adapting the shapes and philosophies of Wayang Gunungan, Angklung, Cleaver, Batujaya Temple. The beauty of geographical of Pasundan, and famously batik motifs.

Pancacita Twilly

Pancacita, is a typical symbol of the Aceh region. This title was chosen because the design I made interprets the Aceh region, namely with illustrations of a couple wearing Acehnese clothing, the Baiturrahman Grand Mosque which is a legacy of the Kingdom of Aceh, Mie Aceh, Rencong as Aceh’s traditional weapon, Serunee Kalee as an Acehnese musical instrument, and motifs Acehnese batik. The color combination of blue, green, red and yellow was chosen because it is a color that is synonymous with this area

Booth Trukefi akan hadir di Acara @trustorchestra ! 🔔

Mari datang dan dapatkan produk Twilly, Hijab, Scarf, dan Tas dengan tema Indonesia yang kami persembahkan untuk Sobat Kefi. Booth akan dibuka pada :
🗓️ Minggu, 18 Juni 2023

⏰ Pukul 14.00 – 17.00 WIB

📍 Gedung Kesenian Jakarta, Jakarta Pusat

Setiap produk Kefi sangat unik!! Dan setiap hasil dari karya Seniman dituangkan menjadi Wearable Art sebagai bentuk semangat Kefi untuk memajukan industri kreatif lokal.

Booth Trukefi akan hadir dalam perhelatan “The Legend 8 SYMPHONY TALES FROM GHIBLI & DREAMWORKS” dengan menghadirkan Produk special karakter animasi Ghibli. @trustorchestra akan menghadirkan lantunan musik yang menghibur bagi para pecinta dan penggemar sinema Ghibli.

📅 DATE :
13- 14 MEI 2023
16.00 WIB – SELESAI

📍 LOCATION :
@artpreneur
CIPUTRA ARTPRENEUR
KUNINGAN, JAKARTA

Tunggu apa lagi? Mari bergabung untuk menikmati lantunan musik orchestra Ghibli dan Dreamworks yang khas dengan ditemani produk Trukefi!

WINNER ANNOUNCEMENT!!🎉

Selamat untuk @Naurahusnahh@silfreea dan @Franky_Asshodiq yang terpilih dalam kompetisi ilustrasi “The Art of Cultural Heritage dengan kategori Best Hijab, Best Colors dan Most Likes. Untuk pemenang silahkan DM Tru Kefi untuk proses selanjutnya. Hasil pemenang di nilai dari hasil penjurian dan tidak dapat diganggu gugat.

Untuk Sobat Kefi yang belum menang, jangan berkecil hati. Karna, kamu tetap mendapatkan sertifikat karna telah mengikuti Trukefi Design Competition.

Ikuti terus akun Tru Kefi dan Tunggu kompetisi selanjutnya!😃

Lempuyang Twilly

Silk Satin Printed Scarf

Two sizes : 45 x 45 cm and 90 x 90 cm

Design by Indonesia local artist, Ray

Manufactured in Indonesia

Design inspired by the beauty of Lempuyang Temple

Wayang Twilly

Silk Satin Printed Twilly

Size: 5 x 100cm

Design by Indonesia local artist, Ray

Manufactured in Indonesia

Design inspired by the classic love story of Rahma and Sinta depicted in a form of puppet theatre play called Wayang.

Megamendung Twilly

Silk Satin Printed Twilly

Size: 5 x 100cm

Design by Indonesia local artist, Alifia

Manufactured in Indonesia

Design inspired by one of the most famous Batik pattern originated from Cirebon

Gorga Twilly

Silk Satin Printed Twilly

Available in 2 colors : Brown and Red

Size: 5 x 100cm

Design by Indonesia local artist, Samuel

Manufactured in Indonesia Design inspired by the intricate pattern of Medan culture, North Sumatra

Lempuyang Scarf

Silk Satin Printed Scarf

Two sizes : 45 x 45 cm and 90 x 90 cm

Design by Indonesia local artist, Ray

Manufactured in Indonesia

Design inspired by the beauty of Lempuyang Temple

Tari Topeng Scarf

Silk Satin Printed Scarf

Size: 90 x 90cm

Design by Indonesia local artist, Yosephine

Manufactured in Indonesia

Design inspired by Betawi mask dances who performed dance and drama of Betawi people in Jakarta

Korean Inspired Straw Bags

Size : 33 x 25 x 8 cm

Weight: 750 g

Lenght (rope) = 45 cm (main rope)

Details: 1 main pocket, and 1 small pocket

A collaboration product with Bengok Craft, a local craftsmanship specialized in water hyacinth flowers, a plant that is considered negative impact to the environment and biodiversity. Through the hand of creative craftsmanship, the Korean inspired straw bags is readily available for fashion enthusiast.